1] See Financial Times, 9 November 2009, ‘Fond farewell to a brilliant thinker’, Byline: Stefan Stern. View“‘All of our problems arise out of doing the wrong thing righter,’ [Ackoff] told me. ‘The more efficient you are at doing the wrong thing, the wronger you become. It is much better to do the right thing wronger than the wrong thing righter. If you do the right thing wrong and correct it, you get better.’”