AUTHORS: Emanuel Druon
Asked to choose between ecology and competitiveness, Emmanuel Druon, President of Pocheco, the French envelope manufacturer, has chosen ecolonomy: a business model that respects the planet and its staff and gives it 70% market share in France.
In 15 years, Emmanuel Druon has increased annual production from 850,000 to 2 billion envelopes. His recipe for success is ecolonomy. For him, engaging in sustainable development is a way to achieve savings, reduce stress for employees and stand out in an ultra-competitive market. At Pocheco, profits are reinvested fully. Each year, 5-10% of turnover is dedicated to modernising the plant. Ecolonomy has three core principles: to limit the impact on the environment, increase competitiveness and improve working conditions. |
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