Imprint: Cambridge Strategy Publications
Paperback List Price: £55.00 Format: Paperback Extent: 110pp. Size: A4 ISBN: 978-1-902433-99-8 The Strategic Marketing Plan Audit Michael Baker University of Strathclyde Tags: Systems Thinking, Marketing, Strategic Marketing Planning, Leadership, Organisational Leadership Buy the book
Paperback: Cost: £55.00
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The Strategic Marketing Plan AuditA detailed top-management review of your company’s marketing strategy
The Strategic Marketing Plan Audit covers the whole process of planning your corporate marketing strategy (or - in larger organisations - the marketing strategy of a business unit). The audit identifies and explains 7 types of strategic marketing planning - you'll discover which one you should be using and which one you are using now. Then go on to evaluate your existing marketing objectives and find out: a) how well your marketing strategy and tactics are aligned with those objectives b) and whether they are achieving those objectives in practice. Following an Executive Summary and detailed background briefing, the audit is broken down into 8 clear steps: Step 1: Mission Statement Step 2: Marketing Appreciation Step 3: Conclusions and Key Assumptions Step 4: Strategic Objectives Step 5: Core Strategy Step 6: Key Policies Step 7: Administration and Control Step 8: Communication and Timing This is the definitive audit for any marketing department or function. It underpins all the other marketing audits available from Cambridge Strategy. We recommend that every organisation should undertake it early in the self-assessment process. |
