Imprint: Cambridge Strategy Publications
Paperback List Price: £55.00 Format: Paperback Extent: 98pp. Size: A4 ISBN: 978-1-907766-00-8 The Pricing Strategy Audit Kent B. Monroe University of Illinois Tags: Systems Thinking, Pricing Strategy, Organisational Leadership Buy the auditPaperback: Cost: £55.00
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The Pricing Strategy AuditAn in-company assessment to help create the best possible pricing strategy for your organisation
This detailed self-assessment audit can be used:
First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these:
The audit doubles as a complete introduction to the whole question of how to set prices and calculate the consequences of your pricing decisions. The audit's 7 steps are: Step 1: Assess the Consistency Between Corporate and Pricing Objectives Step 2: Assess the Relevant Economics for the Pricing Strategy Step 3: Determine How Your Buyers Perceive Prices Step 4: Determine the Relevant Costs for the Pricing Strategy Step 5: Determine the Characteristics of each Specific Price Decision Step 6: Integrate Specific Price Decisions into an Overall Pricing Strategy Step 7: Assess the Administrative Structure for Managing the Pricing Function. |