Cultivating Flows:
How Ideas Become Thriving Organizations

Jean M. Russell and Herman E. Wagter
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Contents

Part One: How Social Flows Work and Why They Matter
Introduction
​Perceiving Flows
The Case for Social Flows
Use Case: Gain-sharing
What We Offer in This Book
Key Concepts in this Chapter

Chapter 1: Use Case: Lean and Green

Chapter 2: Behind the Curtain—How Social Flows Work
Networks
Social Technology
Cultivating Social Flows
Key Concepts in this Chapter

Part Two: Reframing and Navigating for Social Flows
Chapter 3: Reframing
Breaking How It is Seen and Creating a New Way to See It
Triggers to Reframe
Coherence for Reframing
​Lessons from Experience
Reframing: Conclusion

Chapter 4: Navigating
Why Relationships Matter
Looking Ahead
Design Choices
Use Case: ENE in Care Brabant
Coherence for Navigating
Navigating: Conclusion

Part Three: Operationalize
Introduction to Part Three
Form and Flow Drive Operationalization
The Triggers to Operationalize
Formalizing Organizations
Scaling Up or Out
The Facets of Operationalizing

Chapter 5: Forms for Social Flows
Forms to Help People to Cooperate
Embedding in Your Environment
Evolving a Form
Forms for Social Flow: Conclusion

Chapter 6: Flows and Coherence
Social Protocols
Use Case: Physical and Virtual
Crafting Social Processes
Making Decisions
Coherence for Flows
Use Case: the AMS-IX
Flows and Coherence: Conclusion

Chapter 7: Supporting Technology
Amplifying and Enabling Social Flows
Use Case: Collaboration before Alignment
Mixing Board for Supporting Technologies
Supporting Technology: Conclusion

​Part Four: Cultivate—Ongoing Iteration
Chapter 8: Evaluation and Iteration
The Ongoing Cultivation of Flows
Tools for Hacking Flows
Sample Flow Hacks from Practitioners
Coherence through Evaluation and Iteration
Evaluation and Iteration: Conclusion

Conclusion
Afterword: Invitation to Engage in Cultivating Social Flows