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Picture
Imprint: Cambridge Strategy Publications

Paperback
List Price: £55.00
Format: Paperback
Extent: 110pp.
Size: A4
ISBN:  978-1-907766-10-7

The Franchising Audit
David C. Taube

Tags: Systems Thinking, Franchising, Leadership, Organisational Leadership

Buy The Franchising Audit

Paperback: Cost: £55.00

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Cambridge Strategy Audits


The Franchising Audit


A complete self-assessment framework to measure the likely success of an existing or planned franchise initiative

Many businesses think of franchising as a way of achieving rapid growth at very low cost. This means that a decision to franchise is a strategic business and a strategic marketing decision. It has major implications for the future of the company.

The Franchising Audit explains the different types of franchise, and the advantages, disadvantages, costs and responsibilities associated with each of them. It then sets out a self-assessment framework to let you decide whether your business can be franchised, what kind of franchise would be appropriate, and whether it has the structures in place for a successful franchise operation. It also highlights the problems and opportunities you are likely to face.

Finally, the audit offers a series of models to help plan your "financial trajectory", develop documentation and franchise agreements, and interview, recruit and train franchisees. The audit is broken into 8 separate stages:

Self-Assessment
Financial Modelling
The Franchise Agreement
Pre-Launch Materials
Recruiting Franchisees
Selecting the Right People
Training
The Pilot Test


Dotted throughout the audit, you will find brief case studies, questionnaires for the audit team, worked spreadsheets and tables, assessment forms and checklists.

Together they offer an engaging and effective way to understand and analyse both the pros and cons of franchising and your company's readiness – if you decide to follow the franchising route.